Buy The Book 2018-05-14T18:14:33+00:00

Every Corporation Should
Be More Afraid Of Extinction
Than Change-

Every Corporation Should Be More Afraid Of Extinction Than Change-

But Few Are.

If Something’s
Worth Doing,
It’s Worth

If Something’s Worth Doing, It’s Worth Getting Fired For.

Getting
Fired For.

A company’s most talented innovators-
“corporate intrapreneurs”- often can’t break
the cycle of stale, destructive habits. Until
now.

This Might Get Me Fired provides the tools
to launch a new product in 8 weeks and
recognize when (and why) to prioritize your
product over your job. It shows
intrapreneurs how to find each other, join
together, and succeed in ways that seem
unimaginable until they are inevitable.

A company’s most talented innovators – “corporate intrapreneurs”- often can’t break the cycle of stale, destructive habits. Until now.

This Might Get Me Fired provides the tools to launch a new product in 8 weeks and recognize when (and why) to prioritize your product over your job. It shows intrapreneurs how to find each other, join together, and succeed in ways that seem unimaginable until they are inevitable.

A company’s most talented innovators – “corporate intrapreneurs” – often can’t break the cycle of stale, destructive habits. Until now.

This Might Get Me Fired provides the tools to launch a new product in 8 weeks and recognize when (and why) to prioritize your product over your job. It shows intrapreneurs how to find each other, join together, and succeed in ways that seem unimaginable until they are inevitable.

Chapter 1
The Innovation That’s Necessary Is Never Authorized
Learn the five killers of innovation and the key principles for zooming past them.
Chapter 2
If You Can’t Launch In Eight Weeks, You Never Will
The ‘cookbook’ to build and validate an innovative, new product in eight weeks.
Chapter 3
The Godfather
How to enlist the one executive who’s more afraid of extinction than change; and have them convert every other executive.
Chapter 4
The Secret Society
Awaken and activate the entrepreneurs hidden inside of every huge company.
Chapter 5
Guerilla Validation
Hunt for your most important customer and make them the boss of your product, and your company.
Chapter 6
Innovation On Tour Secretly
Some risks can’t be taken by an insider. Learn how to enlist the right consultants and avoid the wrong ones.
Chapter 7
The Right Exit (And Its Evil Twin)
Once you launch a successful product in eight weeks, unforeseen opportunities open up. Learn how to choose the right one.
Chapter 8
Courage And Risk
Behind every new, breakout product launched by a big company there’s someone who had the courage to risk losing their job.

Chapter 1
The Innovation That’s Necessary
Is Never Authorized
Learn the five killers of innovation and the
key principles for zooming past them.

Chapter 2
If You Can’t Launch In Eight
Weeks, You Never Will
The ‘cookbook’ to build and validate an
innovative, new product in eight weeks.

Chapter 3
The Godfather
How to enlist the one executive who’s more
afraid of extinction than change; and have
them convert every other executive.

Chapter 4
The Secret Society
Awaken and activate the entrepreneurs
hidden inside of every huge company.

Chapter 5
Guerilla Validation
Hunt for your most important customer and
make them the boss of your product, and
your company.

Chapter 6
Innovation On Tour Secretly
Some risks can’t be taken by an insider.
Learn how to enlist the right consultants
and avoid the wrong ones.

Chapter 7
The Right Exit (And Its Evil Twin)
Once you launch a successful product in
eight weeks, unforeseen opportunities open
up. Learn how to choose the right one.

Chapter 8
Courage And Risk
Behind every new, breakout product
launched by a big company there’s someone
who had the courage to risk losing their job.

Hear from the guy who
wrote the book

SCHEDULE A FREE CALL

“Greg provided expertise and clarity in a moment of intense pressure. He helped us see the way forward, build alignment and execute.”

– Rob Noble, Founder/ CEO of Great Fridays

“I would unreservedly recommend Greg to any organization as one of the best financial market analysts I’ve ever worked with. His approach and way of thinking our analysis and modelling at Innovest was the catalyst for everything that has come since when the team moved to RiskMetrics and then MSCI.
His interest in how the markets work from a fundamental level, combined with a wide depth and breadth of knowledge, has lead him to come to some really ground breaking conclusions about where things are headed. For example, his ability to foresee the oncoming financial crisis and map its sources in 2006, well ahead of events, stemmed from his ability to ask smart questions and seek good data.
It was a pleasure having him on both our research and business development teams and I would hire him for any venture I was involved in.”
– Marc Brammer / Co-Founder, Operations Director at LiveEco Ltd.
“Greg is an excellent professional in the sustainable investments field. He produced solid analysis, and was always a great pleasure to work on joint projects. For further details, please contact me directly.”
– Yulia Reuter / Sustainable Finance & Investments

“I would unreservedly recommend Greg to any organization as one of the best financial market analysts I’ve ever worked with. His approach and way of thinking our analysis and modelling at Innovest was the catalyst for everything that has come since when the team moved to RiskMetrics and then MSCI.

His interest in how the markets work from a fundamental level, combined with a wide depth and breadth of knowledge, has lead him to come to some really ground breaking conclusions about where things are headed. For example, his ability to foresee the oncoming financial crisis and map its sources in 2006, well ahead of events, stemmed from his ability to ask smart questions and seek good data.

It was a pleasure having him on both our research and business development teams and I would hire him for any venture I was involved in.”

– Marc Brammer / Co-Founder, Operations Director at LiveEco Ltd.

“Greg is an excellent professional in the sustainable investments field. He produced solid analysis, and was always a great pleasure to work on joint projects. For further details, please contact me directly.”

– Yulia Reuter / Sustainable Finance & Investments